Relationships among Shopping Orientation, Shopping-mall Characteristics, Consumer Satisfaction, and Loyalty in Online Market of Cosmetics

Eun-Joo Park · 김지은

9 citations0/0 files storedThe Research Journal of the Costume Culture

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The purpose of this study was to examine the relationship among Shopping Orientation, Shopping-mall characteristics, Consumer Satisfaction, and Loyalty in online market. Data were collected from 405 adult women and analyzed by factor analysis, cluster analysis, ANOVA and Duncan test using by SPSS 12...

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2018Purchasing Behavior for Skin Care Products by Distribution Channel 2021Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online

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