MARKETING A HIGH-OCCUPANCY-VEHICLE LANE IN A SUBURBAN SETTING: LONG ISLAND EXPRESSWAY EXPERIENCE

Abstract

A marketing effort was undertaken for implementation of a high-occupancy-vehicle (HOV) lane on the Long Island Expressway in Suffolk County, New York. The HOV lane was scheduled to open in spring 1994, but marketing efforts began considerably earlier in recognition of the lack of knowledge of the concept in the Long Island region. The marketing effort, like others in the nation, has had two major objectives: (a) to promote the project to key stakeholders as a workable highway improvement alternative to gain support and approval for the project; and (b) to promote the project to potential HOV lane users, so as to build a constituency and an adequate level of usage. The results of all these marketing efforts so far have been to (a) develop a constituency for HOV facilities on Long Island, (b) gain interest among employers in the HOV concept, (c) provide a coordinated marketing and informational program that can meet the needs of potential users even before implementation, and (d) add to the overall effort to meet suburban mobility needs with effective solutions that significantly address the issue of automobile occupancy.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 4 citations exist upstream.