Framing Hillary Clinton: A Content Analysis of the New York Times News Coverage of the 2000 New York Senate Election

Abstract

This study used a combination of qualitative and quantitative content analyses to examine how news articles written by the New York Times portrayed Hillary Clinton during the 2000 New York Senate Election. The study combined research on political elections, gender stereotypes and an inductive analysis of coverage of the election to derive at four dominant frames. These frames, political activity, horserace, gender stereotype and traditional first lady were used to determine how the media responded to Hillary Clinton?s unprecedented decision to run for election. Results show that Hillary Clinton received more coverage based on her political activity than any other frame. In addition, there was no significant difference in the frames used based on the tone of the articles.

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