Teaching Curiosity: An Essential Advertising Skill?

Abstract

Several advertising industry professionals believe curiosity is an essential skill for the advertising business. In this paper, we describe how an advanced undergraduate class provides experiences that allow students to tap into multiple dimensions of curiosity. We question students at both the start and the end of the class to better understand if class exercises based on various curiosity models have changed how students view curiosity.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 7 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.