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Marketing for sustainability: towards transactional policy-making
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  • 2003Overt head movements and persuasion: A self-validation analysis.316 cited
  • 2024Exploring the relationship between digital transformation and green innovation: The mediating role of financing modes152 cited
  • 2006Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media102 cited
  • 2019Energy intensity and green energy innovation: Checking heterogeneous country effects in the OECD95 cited
  • 2009Evaluating science arguments: Evidence, uncertainty, and argument strength.90 cited
  • 2015Effect of green innovation on job satisfaction of electronic and electrical manufacturers’ employees through job intensity: personal innovativeness as moderator73 cited
  • 2015THE INFLUENCE OF THE GREEN INNOVATION IN THE SEARCH OF COMPETITIVE ADVANTAGE OF ENTERPRISES OF THE ELECTRICAL AND ELECTRONIC BRAZILIAN SECTORS65 cited
  • 2015Consumer Behavior Analysis and the Marketing Firm: Bilateral Contingency in the Context of Environmental Concern61 cited
  • 2020How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies58 cited
  • 2009Mediated communication of ‘sustainable consumption’ in the alternative media: a case study exploring a message framing strategy47 cited
  • 2024Preaching to the choir: Do green influencers make a difference?38 cited
  • 2012Sustainable Marketing - a new Era in the Responsible Marketing Development36 cited

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  • 2023Driving research on eco-innovation systems: Crossing the boundaries of innovation systems32 cited
  • 2021Determinants of innovative green electronics: An experimental study of eco-friendly laptop computers25 cited
  • 2005Developing Successful Communication Strategies: A Test of an Integrated Framework for Effective Communication125 cited
  • 2024How do aspirations work? Financial performance shortfalls and firms' green innovation23 cited