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Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions
0 references·2 citing·6 second hop
Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions (2002)Cause-related sponsorship: A survey of co…The effect of Corporate Social Responsibility (CSR) initiatives on consumers identification with companies (2011)The effect of Corporate Socia…Corporate social responsibility and consumers' response: the missing linkage (2009)Corporate social responsibili…Developing Buyer-Seller Relationships (1987)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Psychology of intergroup relations (1986)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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  • 2009Corporate social responsibility and consumers' response: the missing linkage39 cited
  • 2011The effect of Corporate Social Responsibility (CSR) initiatives on consumers identification with companies17 cited

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