The Unmanageable Consumer: Contemporary Consumption and its Fragmentation

1995-11-13book484 citationsclosed

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Consumer behavior in food and health Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

Introduction The Faces of the Consumer The Emergence of Contemporary Consumerism The Consumer as Chooser The Consumer as Communicator The Consumer as Explorer The Consumer as Identity-Seeker The Consumer Hedonist or Artist? The Consumer as Victim The Consumer as Rebel The Consumer as Activist The Consumer as Citizen The Vanishing Consumer?

Citations in this library

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