The Need for the Study of Asian Approaches to Communication

Wimal Dissanayake

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Communication Studies and Media Language, Communication, and Linguistic Studies Media and Communication Studies

Abstract

To develop “more pertinent and heuristically useful” theories and models of communication that reflect the cultural ethos of Asia, Asian communication scholars must replace the Aristotelian model, which admittedly, serves the West but does not fit in with the cultural characteristics of Asian societies.Bhartrharirs Vakyapadiya is used to show that scholars can turn to the East, classical India, for example, when persuing modern communication studies.

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1957The Measurement of Meaning 2019Language, Thought, and Reality 1974Current Perspectives in Mass Communication Research.1978Topics in the Theory of Generative Grammar 1988Communication and Social Structure 1972Communication research and the idea of process

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1989Cultural Identity and Modes of Communication 2022Boundary Spanners of Humanity 1970An introduction to sadharanikaran model of communication 2009The production of Asian theories of communication: contexts and challenges 2019Perkembangan Ilmu Komunikasi di Indonesia: Instrumentalisasi Kuasa Hingga Mekanisme Pasar

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