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Holland's hexagonal model for six occupational groups (Realistic, Investigative, Artistic, Social, Enterprising, and Conventional) was tested with data on estimated occupational rewards. Data on rated occupational reward characteristics were available for 148 occupations. Factor analysis was performed to indicate the structure of the 21 reward dimensions, then the occupations were grouped into Holland's six classes. Of the 21 reward dimensions, 15 were significantly different across the groups; the groups were also significantly different at the overall multivariate level using discriminant analysis. The six groups were plotted in a discriminant space formed by the reward dimensions. Although the hexagonal shape was distorted, the groups were arrayed in the order postulated by Holland. The study indicated the robustness of the Holland hexagonal model with a new methodology and new data, namely, the measured reward conditions of occupations themselves.
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