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This chapter shows the central role played by the university in promoting economic development, innovation and knowledge across the region. The initiatives of the national and regional governments to spread the outcomes of the university to the regional economy are well illustrated in this chapter. The case of Madison, Wisconsin, also illustrates the various efforts made by the university to encourage commercialisation, licensing and technology transfer from the university to industry. With the support of related bodies such as the alumni association, the faculties and the technology transfer bureau, the University of Wisconsin Madison shows that universities can also play an important role in linking innovations to venture capitalists and industry, in stimulating the creation of spin-offs, and in facilitating the identification of the market for new products.
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