Magazine Publisher and Advertising Manager Standards for Acceptable Advertising

Patrick Parsons · Herbert Jack Rotfeld

13 citations0/0 files storedCurrent Issues and Research in Advertising

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Journalism and Media Studies Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

Abstract The often-repeated examples of how many media outlets exercise strict oversight in accepting advertising imply that self-regulation can take over where government activities end. However, little has been written about perspectives applied by magazines beyond those of one or two examples. This article presents reactions from publishers and advertising managers about the standards they use to decide which ads are acceptable for publication.

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1980Analyzing and Advancing the State of the Art of Advertising Self-Regulation 1983The Diffusion of Trade Association Advertising Self-Regulation 1985Unseen but Effective Advertising Regulation: The Clearance Process 1984Suspension of the NAB Code and its Effect on Regulation of Advertising

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1992Power and Limitations of Media Clearance Practices and Advertising Self-Regulation

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