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Complex and Strategic Decision Making in Organizations: · Study

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ArticleComplex and Strategic Decision Making in Organizations:

Wolfgang Ulaga2001

Article2001

Complex and Strategic Decision Making in Organizations:

Wolfgang Ulaga · Arun K. Sharma

21 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.1987Dimensions of Consumer Expertise 1985Case Research in Marketing: Opportunities, Problems, and a Process 1983Multisite Qualitative Policy Research: Optimizing Description and Generalizability 1990Mechanisms governing organizational performance in complex decision-making environments 1988Determinants of Selling Effectiveness: The Importance of Declarative Knowledge to the Personal Selling Concept 1991A fuzzy multi-criteria decision-making method for facility site selection

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2021Sales complexity and value appropriation: a taxonomy of sales situations

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Year2001

Typearticle

Published2001-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations21

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0019-8501(99)00099-1

openalex_workW86757718

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