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Der Einfluß von Warentestinformationen auf das Informationsverhalten von Konsumenten · Study

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ArticleDer Einfluß von Warentestinformationen auf das Informationsverhalten von Konsumenten

Klaus Peter Kaas1981

Article1981

Der Einfluß von Warentestinformationen auf das Informationsverhalten von Konsumenten

Klaus Peter Kaas · Klaus Tölle

10 citations·0/0 files stored·Journal of Consumer Policy

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Consumer Behavior and Marketing Influence Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1963Experimental and Quasi-Experimental Designs for Research 1973The nature of human values 1977The Quality of American Life: Perceptions, Evaluations, and Satisfactions.1969Beliefs, Attitudes, and Values.1977The Quality of American Life: Perceptions, Evaluations, and Satisfactions.2019Konsumentenverhalten 1974Brand Choice Behavior as a Function of Information Load 1973Issues in Marketing's Use of Multi-Attribute Attitude Models

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Year1981

Typearticle

Published1981-12-01

VenueJournal of Consumer Policy

ISSN-L0168-7034

Languagede

Citations10

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/bf00508416

openalex_workW89454645

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