Social change models in social marketing

Linda L. Brennan · Wayne Binney · Lukas Parker · Torgeir Aleti · Dang Nguyen

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Behavioral Health and Interventions Public Health Policies and Education Media Influence and Health

Abstract

This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...

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