Where Are Opinion Leaders Leading Us

Elihu Katz

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Media Studies and Communication Media Influence and Politics Opinion Dynamics and Social Influence

Abstract

It is gratifying for disciples of Paul Lazarsfeld to see how many of his concepts have continued to inspire contemporary theory and research.The "opinion leader" is one of these.Together with its

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1974Communication of Innovations: A Cross-Cultural Approach.1968The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign 1956Personal Influence: The Part Played by People in the Flow of Mass Communications 1978Media sociology 2006The One-Step Flow of Communication 1952The Dynamics of Power 2006Explicating Opinion Leadership: Nonpolitical Dispositions, Information Consumption, and Civic Participation 20149. Media and Communication

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