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This study is carried out for understanding mode choice behavior of shippers and introducing ideal mode share between rail and truck in Korea. The model type is individual behavioral model and the input data type is stated preference (SP) data. SP data was prepared by design of experiments. The explanatory variables in models are transport time, transport cost and service level. The research result shows that it is more effective to reduce transport cost rather than to implement other strategies. For container, reducing transport cost and transport time and increasing service level simultaneously can strengthen the competitiveness of rail over truck transportation. On the other hand, for bulk freight such as cement and steel, it is better to reduce the transport cost than to do other attributes.
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