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Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX
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Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX (1970)Roles de género y sexismo en la publicida…Women in advertising: a comparison of television advertisements in China and Singapore (1997)Women in advertising: a compa…Los efectos de la publicidad (1996)Los efectos de la publicidadMen and Women: Images of Their Relationships in Magazine Advertisements (1993)Men and Women: Images of Thei…A SAS MACRO for Calculating Intercoder Agreement in Content Analysis (1993)A SAS MACRO for Calculating I…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Sweden (1991)A Comparison of Role Portraya…Polarising Trends in Female Role Portrayals in UK Advertising (1990)Polarising Trends in Female R…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Sex‐role stereotyping in British radio advertisements (1986)Sex‐role stereotyping in Brit…Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements (1986)Sex in Advertising: A Compari…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Sex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…Women in Magazine Advertisements (1974)Women in Magazine Advertiseme…Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Current issues and research in advertising (1978)Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks (1997)That swimsuit becomes you: Sex differences in self-objectification, restrained eating, and math performance. (1998)Gender Issues in Advertising An oversight synthesis of research: 1970-2002 (2003)Advances in Consumer Research (2025)The Practice of Social Research. (1976)The Practice of Social Research (1989)Sex-Role Portrayals and the Gender of Nations (2000)Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern (2001)The Christian Science Monitor (2011)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Effects of parental dominance, warmth, and conflict on imitation in children. (1967)Attitudinal effects of mere exposure. (1968)Sisterhood is powerful : an anthology of writings from the women's liberation movement (1970)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Gender stereotypes in advertising: a review of current research (2016)Gender Advertisements (1976)Gender-Role Congruence and Self-Referencing as Determinants of Advertising Effectiveness (2003)Web advertising: gender differences in beliefs, attitudes and behavior (2003)The Negro and American Advertising, 1946-1965 (1969)Gender and body images: Stereotypes and realities (1989)Language, Thought, and Reality. (1956)Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (1977)The Culture of Narcissism: American Life in an Age of Diminishing Expectations (1979)Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Marketing, the consumer society and hedonism (2002)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Social cognitive theory of gender development and differentiation. (1999)A meta-analysis of gender roles in advertising (2009)Attitudes to Language (2010)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)The qualitative content analysis process (2008)
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  • 1991A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Sweden50 cited
  • 1990Polarising Trends in Female Role Portrayals in UK Advertising49 cited
  • 1986Sex‐role stereotyping in British radio advertisements

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48 cited
  • 1993A SAS MACRO for Calculating Intercoder Agreement in Content Analysis34 cited
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