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Marketing Strategies and Organizational Structures for Service Firms · Study

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ArticleMarketing Strategies and Organizational Structures for Service Firms

Bernard H. Booms1981

Article1981

Marketing Strategies and Organizational Structures for Service Firms

Bernard H. Booms · Mary Jo Bitner

763 citations·0/0 files stored

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Organizational Management and Innovation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 763 citations exist upstream.

Cited by

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1994From Marketing Mix to Relationship Marketing 1994DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS 2004The Critical Incident Technique in Service Research 2004The relationship marketing process: communication, interaction, dialogue, value

Details

Year1981

Typearticle

Published1981-01-01

Languageen

Citations763

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW93022447

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