References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1977Features of similarity.7,414 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1999Mental accounting matters3,344 cited
• 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1995Empirical Generalizations from Reference Price Research793 cited
• 2002A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects475 cited
• 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
• 1994Message Order Effects in Persuasion: An Attitude Strength Perspective415 cited
• 2001Transaction Decoupling: How Price Bundling Affects the Decision to Consume302 cited
• 2003Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level255 cited
• 2003Deep thoughts and shallow frames: on the susceptibility to framing effects