SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Fondamenti di marketing
0 references·3 citing·9 second hop
Fondamenti di marketing (2013)Fondamenti di marketingBrands as Core Assets: Trends and Challenges of Branding in Fashion Business (2017)Brands as Core Assets: Trends…The application to the cultural product (2009)The application to the cultur…Building brand equity: the genetic coding of Mediterranean brands (2009)Building brand equity: the ge…Building customer-based brand equity : a blueprint for creating strong brands (2001)Consumer evaluation of brand alliance signals (2006)Some antecedents and outcomes of brand love (2006)Internet Marketing (1998)The Future of Marketing: Critical 21st Century Perspectives (2003)The Elusive Fan : Reinventing Sports in a Crowded Marketplace (2006)Consumer Evaluations of Brand Extensions (1990)Managing brand equity : capitalizing on the value of a brand name. (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2017Brands as Core Assets: Trends and Challenges of Branding in Fashion Business11 cited
  • 2009Building brand equity: the genetic coding of Mediterranean brands10 cited
  • 2009The application to the cultural product1 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work