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The End of Advertising As We Know It · Study

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ChapterThe End of Advertising As We Know It

Saul J. Berman2008

Chapter2008

The End of Advertising As We Know It

Saul J. Berman · Bill Battino · Louisa Shipnuck · Andreas Neus

26 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

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2013Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent 2008Convergence Calls: Multimedia Storytelling at British News Websites

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Year2008

Typechapter

Published2008-12-07

VenueSpringer eBooks

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-0-387-79978-0_4

openalex_workW95721167

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