Radical PR: catalyst for change or an aporia?

Jacquie L’Etang

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Public Relations and Crisis Communication Media Studies and Communication Media and Communication Studies

Abstract

‘Radical PR’ evolved as a loose concept through a series of overlapping personal relationships among those who had articulated dissatisfaction and frustration with the dominant research agenda in the field of PR over a number of years. The characteristics of this group could be summarised as being among those PR scholars who approached the subject of public relations from multiand inter-disciplinary contexts, going beyond functional applied work to consider wider issues of the occupation and its social impacts. I shall start by recounting briefly something of the overall nature and preoccupations of the public relations discipline.

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References

2017Public Relations Theory 2008A State of Neglect: Public Relations as ‘Corporate Conscience’ or Ethics Counsel 2006Rethinking power in public relations 1996A discursive perspective from New Zealand: Another world view 2006“PRP culture”2005Civil Society and Public Relations: Not So Civil After All

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2022Public Relations and Neoliberalism 2011Ethics 2.0: Social media implications for professional communicators 2017Towards organisational activism in the UAE: A case study approach.

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