Luxury and Creativity: Exploration, Exploitation, or Preservation?

2015-07-22articleTechnology Innovation Management Review26 citationsdiamond

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Consumer Behavior in Brand Consumption and Identification Business Strategies and Innovation Service and Product Innovation

Abstract

IntroductionThe global market for luxury goods and services is expanding rapidly. Its value exceeded €850 billion in 2014, having grown at a rate of 7 percent on the previous year (D’Arpizio et al., 2014). This luxury market growth is accounted for by increasing incomes in advanced countries, especially among the wealthy who have been relatively unaffected by the global

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