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The Focus Group Guidebook

Unknown author

Sage eBooks· 1998-01-01· book· 1,809 citationsclosed

Focus Groups and Qualitative Methods Survey Methodology and Nonresponse Consumer Behavior and Market Dynamics

Abstract

'The Focus Group Guide Book' is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data

Cite this

Unknown author (1998). The Focus Group Guidebook. Sage eBooks. https://doi.org/10.4135/9781483328164

@book{anon1998the,
  title  = {The Focus Group Guidebook},
  author = {Unknown},
  year   = {1998},
  publisher = {Sage eBooks},
  doi    = {10.4135/9781483328164}
}

Citations in this library

Stored only when both papers are in the corpus — 1,809 citations exist upstream.

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2000Getting the Focus and the Group: Enhancing Analytical Rigor in Focus Group Research

1998Focus group methodology: a review

2011What about N? A methodological study of sample-size reporting in focus group studies

2009Ongoing and online: Children and youth's perceptions of cyber bullying

2019Focus group methodology: some ethical challenges