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Consumer consideration of sponsor brands they do not remember

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References

1992Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli161 cited

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2015Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality31 cited
2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
2014Implicit sponsorship effects for a prominent brand26 cited
2012And now, goodbye23 cited
2018Sponsees: the silent side of sponsorship research23 cited
2016

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Understanding ethnographically athletes’ perception and experience of sponsorship: the case of professional rock-climbing

17 cited

2022Measuring Attitudes Toward Sponsor And Purchase Intention16 cited

2012The image management function of sponsorship14 cited