E-market place as a new business platform for modern organization: Models and capabilities

Abdul Manaf Bohari

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

E-market can be defined as an internet based on solution that link business interested in buying and selling goods and services. Also known as online market where’s seller and buyer make a transition of product or service. There are seven models in e-marketplace: hosting model, membership model, aggression model, transaction model, pricing model, payment model and facilitation model. The significant of e-marketplace are market research, storefront, create a community, e-commerce centre and reduce the cost. What are capabilities in e-marketplace? There are web technology are include online catalog, auction and exchange. Other capabilities are creating an online marketplace, facilities the execution of the transaction, information link, seller-driven transactions and community service.

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