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Daniel S. Putler · Study

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Daniel S. Putler

7 works· latest 2012· 3 institutionscluster: provisional

h-index7

i107

Citations1,066

Works here7

92

96

97

02

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12

Most cited in this library

Incorporating Reference Price Effects into a Theory of Consumer Choice1992 · 370 citations
How Tight Are the Ties that Bind Stakeholder Groups?2002 · 359 citations
Hits and misses: Herd behavior and online product popularity1996 · 124 citations
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework1997 · 101 citations
Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters2004 · 72 citations

Works

7 shown

Customer and Business Analytics

Chapman & Hall/CRC eBooks·2012·2 authors·other

15citations

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters

Marketing Science·2004·3 authors

72citations

How Tight Are the Ties that Bind Stakeholder Groups?

Organization Science·2002·2 authors

359citations

Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework

Marketing Science·1997·2 authors

101citations

Hits and misses: Herd behavior and online product popularity

Marketing Letters·1996·2 authors

124citations

A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information

Journal of Marketing Research·1996·3 authors

25citations

Incorporating Reference Price Effects into a Theory of Consumer Choice

Marketing Science·1992·1 author

370citations