A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information

Daniel S. Putler · Kirthi Kalyanam · James S. Hodges

25 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Customer churn and segmentation

Abstract

Daniel S. Putler, Kirthi Kalyanam, James S. Hodges, A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information, Journal of Marketing Research, Vol. 33, No. 2 (May, 1996), pp. 134-149

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 25 citations exist upstream.

References

2000Marketing management: analysis. planning. implementation and control 1978Issues and Advances in Segmentation Research 1987Advertising and Promotion Management 1989Statistical Decision Theory 1988Location Strategies for Retail and Service Firms 1993A Bayesian Approach to Estimating Household Parameters 1981Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment 1991Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations

Cited by

2014Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data 2006Product-Placement Planning 1998A Bayesian approach to the spatial representation of market structure from consumer choice data 2005Estimating Discrete Joint Probability Distributions for Demographic Characteristics at the Store Level Given Store Level Marginal Distributions and a City-Wide Joint Distribution

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.