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ArticleBrand Values Related to Industrial Products

Paul C. N. Michell2001

Article2001

Brand Values Related to Industrial Products

Paul C. N. Michell · Jacqui King · Jon D. Reast

363 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 363 citations exist upstream.

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 2000Marketing management: analysis. planning. implementation and control 1995Building Strong Brands 1991Managing Brand Equity 1986Strategic Brand Concept-Image Management 1996‘Building Strong Brands’

Cited by

2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands 2008A model of customer-based brand equity and its application to multiple destinations 2010Marketing capabilities: Antecedents and implications for B2B SME performance 2004The power of emotion: Brand communication in business-to-business markets 2004Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast 2014Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications 2010A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector 2009The impact of customer experience on brand equity in a business-to-business services setting

Details

Year2001

Typearticle

Published2001-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations363

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/s0019-8501(99)00097-8

openalex_workW1980853081

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