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Marketing capabilities: Antecedents and implications for B2B SME performance · Study

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Marketing capabilities: Antecedents and implications for B2B SME performance

Bill Merrilees, Sharyn Robyn Rundle-Thiele, Ashley Roland Lye

2010-09-01articleIndustrial Marketing Management396 citationsclosed

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Innovation and Knowledge Management Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.

1986Self-Reports in Organizational Research: Problems and Prospects

1990The Effect of a Market Orientation on Business Profitability

1994The Capabilities of Market-Driven Organizations

1990Zero defections: quality comes to services.

1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?

1998Market-Based Assets and Shareholder Value: A Framework for Analysis

Cited by

2017The effect of social media on firm performance

2019The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation

2020Dynamic Capabilities and Mediating Effects of Innovation on the Competitive Advantage and Firm’s Performance: the Moderating Role of Organizational Learning Capability

2016Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity

2012The brand management system and service firm competitiveness

2017Social media as a resource in SMEs’ sales process

2020Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation

2020Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

Details

Year2010

Typearticle

VenueIndustrial Marketing Management

Languageen

Files0 public / 0

Identifiers

doi10.1016/j.indmarman.2010.08.005

openalex_workW2102007298

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