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Bill Merrilees · Study
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Author
Bill Merrilees
57 works
· latest 2020
· 2 institutions
cluster: provisional
Works
57 shown
“I’m mindfully green”: examining the determinants of guest pro-environmental behaviors (PEB) in hotels
Journal of Hospitality Marketing & Management
·
2020
·
3 authors
121
citations
Companion shopping: the influence on mall brand experiences
Marketing Intelligence & Planning
·
2019
·
2 authors
·
Open access
34
citations
Customer brand co-creation behavior: conceptualization and empirical validation
Marketing Intelligence & Planning
·
2018
·
4 authors
·
Open access
118
citations
How brand-oriented strategy affects the financial performance of B2B SMEs
Journal of Business and Industrial Marketing
·
2018
·
4 authors
·
Open access
88
citations
The role of staff engagement in facilitating staff-led value co-creation
Journal of service management
·
2017
·
3 authors
·
Open access
59
citations
Internet Retailing and Future Perspectives: 2nd Edition
·
2016
·
5 authors
0
citations
Interactive brand experience pathways to customer-brand engagement and value co-creation
Journal of Product & Brand Management
·
2016
·
1 author
186
citations
Mall brand meaning: an experiential branding perspective
Journal of Product & Brand Management
·
2016
·
3 authors
28
citations
An integrated model of customer-brand engagement: Drivers and consequences
Journal of Brand Management
·
2016
·
3 authors
253
citations
Strategic hybrid orientation between market orientation and brand orientation: guiding principles
Journal of Strategic Marketing
·
2015
·
3 authors
39
citations
Customer brand co-creation: a conceptual model
Marketing Intelligence & Planning
·
2015
·
3 authors
·
Open access
138
citations
Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
Journal of Brand Management
·
2015
·
3 authors
·
Open access
37
citations
An empirical study of the antecedents and consequences of brand engagement
Marketing Intelligence & Planning
·
2015
·
2 authors
75
citations
Restoring luxury corporate heritage brands: From crisis to ascendency
Journal of Brand Management
·
2015
·
3 authors
·
Open access
34
citations
Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours
Journal of Sustainable Tourism
·
2014
·
3 authors
391
citations
Linking retailer corporate brand and environmental sustainability practices
Journal of Product & Brand Management
·
2013
·
2 authors
26
citations
Developing an integrative model of internal and external marketing
Journal of Strategic Marketing
·
2013
·
3 authors
35
citations
Brand extension feedback effects: towards a mediated framework
Journal of Consumer Marketing
·
2013
·
2 authors
26
citations
Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process
International Journal of Management Reviews
·
2013
·
3 authors
111
citations
Brand orientation: Past, present, and future
Journal of Marketing Management
·
2013
·
3 authors
82
citations
Multiple stakeholders and multiple city brand meanings
European Journal of Marketing
·
2012
·
3 authors
204
citations
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Journal of Retailing and Consumer Services
·
2012
·
4 authors
50
citations
Brand orientation and market orientation — From alternatives to synergy
Journal of Business Research
·
2011
·
3 authors
330
citations
City branding: A facilitating framework for stressed satellite cities
Journal of Business Research
·
2011
·
3 authors
108
citations
In‐store marketing: a strategic perspective
Asia Pacific Journal of Marketing and Logistics
·
2011
·
6 authors
38
citations
Leveraging the Benefits of Small Business Clusters
IGI Global eBooks
·
2011
·
3 authors
·
chapter
2
citations
Marketing capabilities: Antecedents and implications for B2B SME performance
Industrial Marketing Management
·
2010
·
3 authors
396
citations
Brand management to protect brand equity: A conceptual model
Journal of Brand Management
·
2010
·
3 authors
121
citations
Brand consumption and narrative of the self
Psychology and Marketing
·
2010
·
3 authors
220
citations
Brand extension feedback effects: A holistic framework
Journal of Brand Management
·
2009
·
3 authors
·
Open access
48
citations
The Determinants of Loyalty in Hotels
Journal of Hospitality Marketing & Management
·
2009
·
3 authors
135
citations
Brand morphing across Wal-Mart customer segments
Journal of Business Research
·
2009
·
2 authors
25
citations
E‐consumer behaviour
European Journal of Marketing
·
2009
·
4 authors
·
Open access
276
citations
The performance benefits of being brand‐orientated
Journal of Product & Brand Management
·
2008
·
2 authors
·
Open access
275
citations
Antecedents of residents' city brand attitudes
Journal of Business Research
·
2008
·
3 authors
288
citations
Principles of corporate rebranding
European Journal of Marketing
·
2008
·
2 authors
189
citations
Closing the marketing strategy to performance gap: the role of brand orientation
Journal of Strategic Marketing
·
2007
·
2 authors
·
Open access
136
citations
A theory of brand‐led SME new venture development
Qualitative Market Research An International Journal
·
2007
·
1 author
135
citations
Multiple roles of brands in business‐to‐business services
Journal of Business and Industrial Marketing
·
2007
·
2 authors
113
citations
Multiple roles for branding in international marketing
International Marketing Review
·
2007
·
2 authors
·
Open access
200
citations
Culture and marketing strategy in discount retailing
Journal of Business Research
·
2006
·
3 authors
28
citations
Towards an understanding of total service quality in hotels
International Journal of Hospitality Management
·
2006
·
3 authors
357
citations
Important factors to consider when using internal branding as a management strategy: A healthcare case study
Journal of Brand Management
·
2006
·
2 authors
109
citations
From catalog to Web: B2B multi-channel marketing strategy
Industrial Marketing Management
·
2006
·
2 authors
29
citations
Marketing stakeholder analysis
European Journal of Marketing
·
2005
·
3 authors
92
citations
A functional and symbolic perspective to branding Australian SME wineries
Journal of Product & Brand Management
·
2005
·
2 authors
94
citations
Radical Brand Evolution: A Case-Based Framework
Journal of Advertising Research
·
2005
·
1 author
·
Open access
55
citations
A brand orientation typology for SMEs: a case research approach
Journal of Product & Brand Management
·
2005
·
2 authors
312
citations
e-Retailing
·
2004
·
3 authors
·
book
44
citations
Fashion and commerce: a historical perspective on Australian fashion retailing 1880‐1920
International Journal of Retail & Distribution Management
·
2004
·
2 authors
13
citations
E‐trust: the influence of perceived interactivity on e‐retailing users
Marketing Intelligence & Planning
·
2003
·
2 authors
123
citations
Entertainment‐seeking shopping centre patrons: the missing segments
International Journal of Retail & Distribution Management
·
2003
·
3 authors
·
Open access
256
citations
Corporate Branding: A Framework for E-retailers
Corporate Reputation Review
·
2002
·
2 authors
104
citations
Superstore interactivity: a new self‐service paradigm of retail service?
International Journal of Retail & Distribution Management
·
2001
·
2 authors
76
citations
Towards a model of entrepreneurial marketing for rural women: a case study approach
Griffith Research Online
·
2001
·
2 authors
36
citations
Direct Selling in the West and East
Journal of Business Research
·
1999
·
2 authors
65
citations
Cultural values and personal selling
International Marketing Review
·
1998
·
2 authors
34
citations