Linking retailer corporate brand and environmental sustainability practices

2013-11-01articleJournal of Product & Brand Management26 citationsclosed

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management

Abstract

Purpose The research aims to investigate the nexus between retailer corporate brand and sustainability practices. The literature linking these areas is relatively sparse. The point of departure is an existing conceptual model, to which another antecedent, customer perception of retailer environmental management practices, is added.

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