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Direct Selling in the West and East · Study

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ArticleDirect Selling in the West and East

Bill Merrilees1999

Article1999

Direct Selling in the West and East

Bill Merrilees · Dale T. Miller

65 citations·0/0 files stored·Journal of Business Research

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Securities Regulation and Market Practices Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1987Face and Favor: The Chinese Power Game 1994From Marketing Mix to Relationship Marketing 1995Building Service Relationships: It's all about Promises 1990Service encounters and service relationships: Implications for research 1995Reflections on Relationship Marketing in Consumer Markets 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals

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Details

Year1999

Typearticle

Published1999-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations65

Files0 public / 0

ShelfSecurities Regulation and Market Practices

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doi10.1016/s0148-2963(97)00238-5

openalex_workW1554592386

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2007The empirical study of CRM

2007Developing a model of reciprocity in the importer–exporter relationship: The relative efficacy of economic versus social factors