Brand morphing across Wal-Mart customer segmentsBill Merrilees, Dale T. Miller2009-10-29articleJournal of Business Research25 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Retail Behavior StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 25 citations exist upstream.References1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research2001Brand Community1995Subcultures of Consumption: An Ethnography of the New Bikers2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning2001Brand trust in the context of consumer loyalty2004Understanding retail branding: conceptual insights and research priorities