Issues and Advances in Segmentation Research

Yoram Wind

921 citations0/0 files storedJournal of Marketing Research

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

The author reviews the current status and recent advances in segmentation research, covering segmentation problem definition, research design considerations, data collection approaches, data analysis procedures, and data interpretation and implementation. Areas for future research are identified.

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2025Advances in Consumer Research 1979An Information Processing Theory of Consumer Choice 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1968Benefit Segmentation: A Decision-Oriented Research Tool

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1982A Means-End Chain Model Based on Consumer Categorization Processes 1982A Means-End Chain Model Based on Consumer Categorization Processes 2002Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach 1984Market Segmentation, Self-Selection, and Product Line Design 1992Toward a General Theory of Competitive Rationality 1997Tourist information search 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework 1983Marketing Theory with a Strategic Orientation

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