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Issues and Advances in Segmentation Research

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1991Segmenting Markets with Conjoint Analysis481 cited
1994On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

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385 cited

1987Market Segmentation: A Review384 cited

2009“Green” segmentation: an application to the Portuguese consumer market338 cited

1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach336 cited

1983The Continuing Significance of Social Class to Marketing314 cited

1987A Simultaneous Approach to Market Segmentation and Market Structuring301 cited