Estimating Nonresponse Bias in Mail Surveys

Abstract

J. Scott Armstrong, Terry S. Overton, Estimating Nonresponse Bias in Mail Surveys, Journal of Marketing Research, Vol. 14, No. 3, Special Issue: Recent Developments in Survey Research (Aug., 1977), pp. 396-402

Cite this

J. Scott Armstrong, Terry S. Overton (1977). Estimating Nonresponse Bias in Mail Surveys. Journal of Marketing Research. https://doi.org/10.2307/3150783

@article{scott1977estimating,
  title  = {Estimating Nonresponse Bias in Mail Surveys},
  author = {Armstrong, J. Scott and Overton, Terry S.},
  year   = {1977},
  journal = {Journal of Marketing Research},
  doi    = {10.2307/3150783}
}

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