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J. Scott Armstrong · Study
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Author
J. Scott Armstrong
2 works
· latest 1992
· 1 institutions
cluster: provisional
Works
2 shown
Are null results becoming an endangered species in marketing?
Marketing Letters
·
1992
·
2 authors
79
citations
Estimating Nonresponse Bias in Mail Surveys
Journal of Marketing Research
·
1977
·
2 authors
·
Open access
12,220
citations