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Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study · Study

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Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Elisabeth Deutskens, Ko de Ruyter, Martin G. M. Wetzels, Paul Oosterveld

2004-02-01articleMarketing Letters835 citationsgreen

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Mobile Crowdsensing and Crowdsourcing

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Citations in this library

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References

1977Estimating Nonresponse Bias in Mail Surveys

1977Estimating Nonresponse Bias in Mail Surveys

2007Mail and internet surveys : the tailored design method

2000The Psychology of Survey Response

2007Mail and Internet Surveys: The Tailored Design Method

2000A Meta-Analysis of Response Rates in Web- or Internet-Based Surveys

2006E-mail Survey Response Rates: A Review

1978Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature

Cited by

2012The Use and Effects of Incentives in Surveys

2008Designing Effective Web Surveys

2012Increasing web survey response rates in innovation research: An experimental study of static and dynamic contact design features

2013Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study

2013The impact of event marketing on brand equity

2010The stability of individual response styles.

2010The Role of Parent Brand Quality for Service Brand Extension Success

2018How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Details

Year2004

Typearticle

VenueMarketing Letters

Languageen

Files0 public / 0

Identifiers

doi10.1023/b:mark.0000021968.86465.00

openalex_workW2171382264

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