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Ko de Ruyter · Study
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Author
Ko de Ruyter
114 works
· latest 2024
· 7 institutions
cluster: provisional
ORCID 0000-0002-1391-697X
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74
i10
110
Citations
24,542
Works here
114
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Most cited in this library
On the relationship between store image, store satisfaction and store loyalty
1998 · 1,157 citations
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
2013 · 1,135 citations
What drives consumers to shop online? A literature review
2004 · 1,021 citations
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
2006 · 897 citations
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
2014 · 863 citations
Works
60 shown
Perceived brand transparency: A conceptualization and measurement scale
Psychology and Marketing
·
2024
·
4 authors
·
Open access
60
citations
Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism
Journal of Public Policy & Marketing
·
2024
·
4 authors
·
Open access
15
citations
The future of digital technologies in marketing: A conceptual framework and an overview
Journal of the Academy of Marketing Science
·
2022
·
4 authors
·
Open access
103
citations
Customer engagement design in industrial innovation
Industrial Marketing Management
·
2022
·
3 authors
·
Open access
15
citations
Embracing falsity through the metaverse: The case of synthetic customer experiences
Business Horizons
·
2022
·
7 authors
·
Open access
197
citations
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Psychology and Marketing
·
2021
·
6 authors
·
Open access
181
citations
Reimagining marketing strategy: driving the debate on grand challenges
Journal of the Academy of Marketing Science
·
2021
·
6 authors
·
editorial
·
Open access
132
citations
Writing for Impact in Service Research
Journal of Service Research
·
2021
·
4 authors
·
Open access
11
citations
Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda
Industrial Marketing Management
·
2020
·
4 authors
·
Open access
70
citations
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
Journal of the Academy of Marketing Science
·
2020
·
4 authors
·
Open access
97
citations
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review
Journal of Retailing
·
2020
·
5 authors
·
Open access
148
citations
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
Journal of Advertising
·
2020
·
6 authors
·
Open access
86
citations
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
Journal of Retailing
·
2019
·
5 authors
·
Open access
257
citations
Service-Sales Ambidexterity: Evidence, Practice, and Opportunities for Future Research
Journal of Service Research
·
2019
·
3 authors
·
Open access
62
citations
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
Journal of Advertising
·
2019
·
6 authors
·
Open access
54
citations
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
Journal of the Academy of Marketing Science
·
2019
·
5 authors
·
Open access
148
citations
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
Journal of Retailing
·
2019
·
5 authors
·
Open access
310
citations
Harnessing a ‘Currency Matrix’ for Performance Measurement in Cooperatives: A Multi-Phased Study
Sustainability
·
2018
·
5 authors
·
Open access
56
citations
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Journal of Consumer Research
·
2018
·
6 authors
·
Open access
331
citations
The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management
Journal of Marketing
·
2017
·
6 authors
·
Open access
11
citations
Continued value creation in crowdsourcing from creative process engagement
Journal of Services Marketing
·
2017
·
4 authors
·
Open access
48
citations
Every step counts: When physical movement affects perceived value
Journal of Retailing and Consumer Services
·
2017
·
4 authors
·
Open access
19
citations
When Size Matters: Sensitivity to Missed Opportunity Size Increases With Stronger Assessment
Personality and Social Psychology Bulletin
·
2017
·
4 authors
·
Open access
11
citations
When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation
Journal of Retailing
·
2017
·
4 authors
·
Open access
86
citations
The Future of Frontline Research
Journal of Service Research
·
2016
·
6 authors
·
Open access
185
citations
Gamification and Mobile Marketing Effectiveness
Journal of Interactive Marketing
·
2016
·
5 authors
·
Open access
483
citations
Norms Among the Current Generation Measure
PsycTESTS Dataset
·
2016
·
4 authors
·
dataset
0
citations
Norms Among the Previous Generation Measure
PsycTESTS Dataset
·
2016
·
4 authors
·
dataset
0
citations
B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude
Journal of Retailing
·
2015
·
5 authors
43
citations
Making SENS: exploring the antecedents and impact of store environmental stewardship climate
Journal of the Academy of Marketing Science
·
2015
·
5 authors
·
Open access
16
citations
Converting service encounters into cross-selling opportunities
European Journal of Marketing
·
2015
·
3 authors
·
Open access
73
citations
A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers
International Journal of Electronic Commerce
·
2014
·
5 authors
·
Open access
60
citations
Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities1
MIS Quarterly
·
2014
·
6 authors
·
Open access
96
citations
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Journal of Retailing
·
2014
·
5 authors
·
Open access
863
citations
Regulatory fit: A meta‐analytic synthesis
Journal of Consumer Psychology
·
2013
·
8 authors
173
citations
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
Journal of Consumer Research
·
2013
·
4 authors
·
review
1,135
citations
Decomposing the effect of supplier development on relationship benefits: The role of relational capital
Industrial Marketing Management
·
2013
·
5 authors
·
Open access
119
citations
A Walk in Customers’ Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
Journal of Interactive Marketing
·
2012
·
2 authors
·
Open access
49
citations
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Journal of Marketing
·
2012
·
6 authors
739
citations
Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
Journal of Marketing
·
2012
·
5 authors
340
citations
Achieving Service-Sales Ambidexterity
Journal of Service Research
·
2012
·
3 authors
132
citations
Consumer Cynicism toward Collective Buying: The Interplay of Others’ Outcomes, Social Value Orientation, and Mood
Psychology and Marketing
·
2012
·
3 authors
41
citations
Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior
Journal of Marketing
·
2011
·
3 authors
·
Open access
313
citations
Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions
Journal of Retailing
·
2011
·
4 authors
20
citations
It's a brand new world: Teaching brand management in virtual environments
Journal of Brand Management
·
2011
·
3 authors
38
citations
Factors Influencing the Adoption of Mobile Gaming Services
IGI Global eBooks
·
2011
·
3 authors
·
chapter
·
Open access
42
citations
The Power of Self-Efficacy Change During Service Provision: Making Your Customers Feel Better About Themselves Pays Off
Journal of Service Research
·
2010
·
3 authors
50
citations
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
Journal of Service Research
·
2010
·
7 authors
·
Open access
610
citations
Return on marketing investments in B2B customer relationships: A decision-making and optimization approach
Industrial Marketing Management
·
2010
·
3 authors
·
Open access
30
citations
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
International Journal of Research in Marketing
·
2010
·
2 authors
·
Open access
155
citations
Getting a discount or sharing the cost? The influence of regulatory fit on consumer responses in private health insurance policies
Lancaster EPrints (Lancaster University)
·
2010
·
3 authors
0
citations
Getting a Discount or Sharing the Cost: The Influence of Regulatory Fit on Consumer Response to Service Pricing Schemes
Journal of Service Research
·
2009
·
3 authors
40
citations
Analyzing Factorial Data Using PLS: Application in an Online Complaining Context
Springer eBooks
·
2009
·
4 authors
·
chapter
48
citations
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
Journal of the Academy of Marketing Science
·
2009
·
4 authors
87
citations
Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services
Journal of Service Research
·
2009
·
4 authors
64
citations
Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Journal of the Academy of Marketing Science
·
2009
·
3 authors
·
Open access
55
citations
A dual‐sequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat
Psychology and Marketing
·
2009
·
3 authors
74
citations
Customer Self-Efficacy in Technology-Based Self-Service
Journal of Service Research
·
2008
·
4 authors
128
citations
Consumer Responses to Vertical Service Line Extensions
Journal of Retailing
·
2008
·
3 authors
110
citations
Social Capital Production in a Virtual P3 Community
Journal of Consumer Research
·
2008
·
3 authors
614
citations