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Reimagining marketing strategy: driving the debate on grand challenges · Study

WorkReimagining marketing strategy: driving the debate on grand challenges

Ko de Ruyter2021

OA

Workhybrid2021

Reimagining marketing strategy: driving the debate on grand challenges

Ko de Ruyter · Debbie Isobel Keeling · Kirk A. Plangger · Matteo Montecchi · Maura L. Scott · Darren W. Dahl

132 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Business Strategies and Innovation Corporate Social Responsibility and Sustainability

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References

2014Bibliometric Methods in Management and Organization 2007Promoting Stewardship Behavior in Organizations: A Leadership Model

Cited by

2022Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development 2023Sustainable entrepreneurship: A review of green business practices and environmental impact 2024Activating the sustainable consumer:The role of customer involvement in corporate sustainability 2022How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research 2024Perceived brand transparency: A conceptualization and measurement scale 2023Strategic storytelling in the age of sustainability 2022Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals 2023Business networks and sustainability: Past, present and future

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Details

Year2021

Typeeditorial

Published2021-08-19

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations132

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11747-021-00806-x

openalex_workW3196019115

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