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Analyzing Factorial Data Using PLS: Application in an Online Complaining Context · Study

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ChapterAnalyzing Factorial Data Using PLS: Application in an Online Complaining Context

Sandra Streukens2009

Chapter2009

Analyzing Factorial Data Using PLS: Application in an Online Complaining Context

Sandra Streukens · Martin G. M. Wetzels · Ahmad Daryanto · Ko de Ruyter

48 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Psychometric Methodologies and Testing Technology Adoption and User Behaviour

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1986Research in Organizational Behavior.2004Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1997The media equation: how people treat computers, television, and new media like real people and places 1998Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing 2003E‐satisfaction and e‐loyalty: A contingency framework

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2015What to diffuse in a gender‐specific store? The effect of male and female perfumes on customer value and behaviour 2019Discount venture brands: Self-congruity and perceived value-for-money?2020Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation

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Year2009

Typechapter

Published2009-11-16

VenueSpringer eBooks

Languageen

Citations48

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-540-32827-8_25

openalex_workW88556870

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