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Martin G. M. Wetzels · Study
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Author
Martin G. M. Wetzels
50 works
· latest 2025
· 5 institutions
cluster: provisional
ORCID 0000-0001-8569-5320
Works
50 shown
How Topic Modeling Can Spur Innovation Management
Journal of Product Innovation Management
·
2025
·
4 authors
·
Open access
7
citations
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
Journal of Retailing
·
2022
·
5 authors
·
Open access
170
citations
Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions
Journal of Service Research
·
2022
·
5 authors
·
Open access
53
citations
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
Journal of Advertising
·
2019
·
6 authors
·
Open access
54
citations
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Journal of Consumer Research
·
2018
·
6 authors
·
Open access
331
citations
Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty
Journal of service management
·
2016
·
4 authors
68
citations
Norms Among the Current Generation Measure
PsycTESTS Dataset
·
2016
·
4 authors
·
dataset
0
citations
Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities1
MIS Quarterly
·
2014
·
6 authors
·
Open access
96
citations
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Journal of Retailing
·
2014
·
5 authors
·
Open access
863
citations
Developing supplier integration capabilities for sustainable competitive advantage: A dynamic capabilities approach
Journal of Operations Management
·
2014
·
3 authors
352
citations
Regulatory fit: A meta‐analytic synthesis
Journal of Consumer Psychology
·
2013
·
8 authors
173
citations
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
Journal of Consumer Research
·
2013
·
4 authors
·
review
1,135
citations
Decomposing the effect of supplier development on relationship benefits: The role of relational capital
Industrial Marketing Management
·
2013
·
5 authors
·
Open access
119
citations
Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Long Range Planning
·
2012
·
3 authors
2,275
citations
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Journal of Marketing
·
2012
·
6 authors
739
citations
Factors Influencing the Adoption of Mobile Gaming Services
IGI Global eBooks
·
2011
·
3 authors
·
chapter
·
Open access
42
citations
In Chains? An Empirical Study of Antecedents of Supplier Product Development Activity in the Automotive Industry*
Journal of Product Innovation Management
·
2010
·
3 authors
·
Open access
88
citations
Getting a Discount or Sharing the Cost: The Influence of Regulatory Fit on Consumer Response to Service Pricing Schemes
Journal of Service Research
·
2009
·
3 authors
40
citations
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
Journal of the Academy of Marketing Science
·
2009
·
4 authors
87
citations
Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services
Journal of Service Research
·
2009
·
4 authors
64
citations
Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Journal of the Academy of Marketing Science
·
2009
·
3 authors
·
Open access
55
citations
An exploration of consumer resistance to innovation and its antecedents
Journal of Economic Psychology
·
2009
·
3 authors
576
citations
Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1
MIS Quarterly
·
2009
·
3 authors
·
Open access
4,931
citations
Customer Self-Efficacy in Technology-Based Self-Service
Journal of Service Research
·
2008
·
4 authors
128
citations
Consumer Responses to Vertical Service Line Extensions
Journal of Retailing
·
2008
·
3 authors
110
citations
Organizational antecedents to and consequences of service business orientations in manufacturing companies
Journal of the Academy of Marketing Science
·
2008
·
4 authors
253
citations
Psychological safety and social support in groupware adoption: A multi-level assessment in education
Computers & Education
·
2007
·
4 authors
120
citations
Service Marketing and Management
·
2007
·
5 authors
103
citations
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
Information & Management
·
2006
·
2 authors
·
review
1,656
citations
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Journal of Retailing
·
2006
·
3 authors
897
citations
Leadership styles in technology acceptance: do followers practice what leaders preach?
Managing Service Quality
·
2005
·
3 authors
195
citations
Consumer adoption of wireless services: Discovering the rules, while playing the game
Journal of Interactive Marketing
·
2004
·
3 authors
·
Open access
206
citations
Consumer acceptance of wireless finance
Journal of Financial Services Marketing
·
2004
·
3 authors
·
Open access
485
citations
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study
Marketing Letters
·
2004
·
4 authors
·
Open access
835
citations
E-tailers versus retailers
Journal of Business Research
·
2002
·
4 authors
211
citations
Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences
International Journal of Research in Marketing
·
2002
·
4 authors
·
Open access
146
citations
Customer adoption of e‐service: an experimental study
International Journal of Service Industry Management
·
2001
·
3 authors
·
Open access
554
citations
E-tailers versus retailers: which factors determine consumer preferences
Research Publications (Maastricht University)
·
2001
·
4 authors
·
report
·
Open access
229
citations
Role stress in call centers: Its effects on employee performance and satisfaction
Journal of Interactive Marketing
·
2001
·
3 authors
223
citations
The role of corporate image and extension similarity in service brand extensions
Journal of Economic Psychology
·
2000
·
2 authors
·
Open access
133
citations
With a little help from my fans – Extending models of pro-social behaviour to explain supporters’ intentions to buy soccer club shares
Journal of Economic Psychology
·
2000
·
2 authors
74
citations
Customer equity considerations in service recovery: a cross‐industry perspective
International Journal of Service Industry Management
·
2000
·
2 authors
294
citations
The Impact of Perceived Listening Behavior in Voice-to-Voice Service Encounters
Journal of Service Research
·
2000
·
2 authors
185
citations
Linking perceived service quality and service loyalty: a multi‐dimensional perspective
European Journal of Marketing
·
1999
·
3 authors
767
citations
Commitment in auditor–client relationships: antecedents and consequences
Accounting Organizations and Society
·
1999
·
2 authors
141
citations
On the relationship between perceived service quality, service loyalty and switching costs
International Journal of Service Industry Management
·
1998
·
3 authors
563
citations
Marketing service relationships: the role of commitment
Journal of Business and Industrial Marketing
·
1998
·
3 authors
460
citations
Consumer ethnocentrism in international services marketing
International Business Review
·
1998
·
3 authors
203
citations
The role of value in the delivery process of hospitality services
Journal of Economic Psychology
·
1998
·
3 authors
88
citations
The dynamics of the service delivery process: A value-based approach
International Journal of Research in Marketing
·
1997
·
4 authors
276
citations