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Consumer ethnocentrism in international services marketing · Study

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ArticleConsumer ethnocentrism in international services marketing

Ko de Ruyter1998

Article1998

Consumer ethnocentrism in international services marketing

Ko de Ruyter · Marcel van Birgelen · Martin G. M. Wetzels

203 citations·0/0 files stored·International Business Review

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Cultural Differences and Values

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 203 citations exist upstream.

References

1991The Competitive Advantage of Nations 1990The Competitive Advantage of Nations 2001The Authoritarian Personality 1984Essentials of Behavioral Research: Methods and Data Analysis 1991Measurement and Control of Response Bias 1991Measures of Personality and Social Psychological Attitudes 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1985Problems and Strategies in Services Marketing

Cited by

2007Review and future directions of cross-cultural consumer services research 1999Internationalization strategies for services 2013The effect of culture on perception and cognition: A conceptual framework 2008Domestic consumption: rational, affective or normative choice?2010The effect of retail service quality and product quality on customer loyalty 2009Purchase behavior in favor of domestic products in the West Balkans 2011National and regional ethnocentrism: a case study of beer consumers in Poland 2019The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia

Details

Year1998

Typearticle

Published1998-04-01

VenueInternational Business Review

ISSN-L0969-5931

Languageen

Citations203

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/s0969-5931(98)00005-5

openalex_workW2121994796

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