An Exploration of High-Risk Leisure Consumption Through Skydiving

Abstract

A sociocultural approach is used to explore voluntary high-risk consumption. Specifically, we examine the dynamics of individuals' motives, risk perceptions, and benefit/cost outcomes of participation in increasingly popular high-risk leisure activities such as skydiving, climbing, and BASE jumping (parachuting from fixed objects). An ethnography of a skydiving subculture provides the primary empirical data. We propose an extended dramatic model that explains both macroenviron-mental and inter- and intrapersonal influences and motives for high-risk consumption. Key findings indicate (1) an evolution of motives that explains initial and continuing participation in high-risk activities and (2) a coinciding evolution of risk acculturation that leads to the normalization of risk.

Cite this

Richard L. Celsi, Randall L. Rose, Thomas W. Leigh (1993). An Exploration of High-Risk Leisure Consumption Through Skydiving. Journal of Consumer Research. https://doi.org/10.1086/209330

@article{l1993an,
  title  = {An Exploration of High-Risk Leisure Consumption Through Skydiving},
  author = {Celsi, Richard L. and Rose, Randall L. and Leigh, Thomas W.},
  year   = {1993},
  journal = {Journal of Consumer Research},
  doi    = {10.1086/209330}
}

Citations in this library

Stored only when both papers are in the corpus — 1,149 citations exist upstream.

References

Cited by