Susan Schultz Kleine is Associate Professor, Department of Marketing, Bowling Green State University, Bowling Green, Ohio 43403, (410) 354-8070, skleine@bgsu.edu. Stacey Menzel Baker is Assistant Professor, Department of Management and Marketing, College of Business Administration, University of Wyoming, P.O. Box 3275, Laramie, WY 82071, smbaker@uwyo.edu. Direct correspondence to either author. The authors would like to thank Russ Belk for his personal insights, Rob Kleine for his insights and feedback about the manuscript, and the editor and three reviewers for their many helpful suggestions.
Stored only when both papers are in the corpus — 426 citations exist upstream.