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How do brand communities generate brand relationships? Intermediate mechanisms · Study

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How do brand communities generate brand relationships? Intermediate mechanisms

Zhimin Zhou, Qiyuan Zhang, Chenting Su, Nan Zhou

2011-07-08articleJournal of Business Research412 citationsclosed

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

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1979A Paradigm for Developing Better Measures of Marketing Constructs

1991A three-component conceptualization of organizational commitment

1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification

1997Dimensions of Brand Personality

2001Brand Community

2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1

2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice

Cited by

2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

2012To be or not to be in social media: How brand loyalty is affected by social media?

2018Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

2014The roles of brand community and community engagement in building brand trust on social media

2018On the relationship between consumer-brand identification, brand community, and brand loyalty

2013Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

2019The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

2017How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale

Details

Year2011

Typearticle

VenueJournal of Business Research

Languageen

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Identifiers

doi10.1016/j.jbusres.2011.06.034

openalex_workW2014335891

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