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Richard L. Celsi · Study
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Author
Richard L. Celsi
4 works
· latest 2002
· 2 institutions
cluster: provisional
Works
4 shown
Discontinuous Classroom Innovation: Waves of Change for Marketing Education
Journal of Marketing Education
·
2002
·
2 authors
57
citations
Exploring the Relationships Between Means-End Knowledge and Involvement
Dialnet (Universidad de la Rioja)
·
1994
·
4 authors
92
citations
An Exploration of High-Risk Leisure Consumption Through Skydiving
Journal of Consumer Research
·
1993
·
3 authors
1,149
citations
The Role of Involvement in Attention and Comprehension Processes
Journal of Consumer Research
·
1988
·
2 authors
2,070
citations