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Exploring the Relationships Between Means-End Knowledge and Involvement · Study

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ArticleExploring the Relationships Between Means-End Knowledge and Involvement

Michael S. Mulvey1994

Article1994

Exploring the Relationships Between Means-End Knowledge and Involvement

Michael S. Mulvey · Jerry C. Olson · Richard L. Celsi · Beth Ann Walker

92 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Cognitive and psychological constructs research

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 92 citations exist upstream.

Cited by

1996Self-Relevance and Purchase Goals: Mapping a Consumer Decision 2018Direct and indirect effect of brand experience on true brand loyalty: role of involvement 2002Apparel involvement and advertisement processing 2011The values of college students in business simulation game: A means-end chain approach 2002Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach 2020Why customers make mobile payments? Applying a means-end chain approach 2007The means-end approach to understanding customer values of a on-line newspaper 2003Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China

Details

Year1994

Typearticle

Published1994-01-01

VenueDialnet (Universidad de la Rioja)

Languageen

Citations92

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW93801688

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