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Self-Relevance and Purchase Goals: Mapping a Consumer Decision · Study

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ArticleSelf-Relevance and Purchase Goals: Mapping a Consumer Decision

Mark B. Houston1996

Article1996

Self-Relevance and Purchase Goals: Mapping a Consumer Decision

Mark B. Houston

83 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Cognitive and psychological constructs research

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 83 citations exist upstream.

References

1991The theory of planned behavior 1973The nature of human values 1988Possessions and the Extended Self 1997The Psychology of Attitudes 1985Measuring the Involvement Construct 1977Self-schemata and processing information about the self.1991Social cognition, 2nd ed.1977Content Analysis in Consumer Research

Cited by

1998Antecedents and consequences of parental purchase decision involvement in youth sport 2018Retailers beware: On denied product returns and consumer behavior 2013What Drives Motivation to Participate Financially in a Crowdfunding Community?2014The strategic role of the sales force: perceptions of senior sales executives 2014When a brand caught fire: the role of brand equity in product-harm crisis 2011Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase 2015Understanding consumers’ decisions to adopt technology-enabled transformative services 2006Christmas gift giving involvement

Details

Year1996

Typearticle

Published1996-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations83

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

Identifiers

doi10.1177/0092070396243004

openalex_workW1967545285

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